Core Values


Dedicated to incorporating cutting-edge technology, premium experiences, and inspired environments to provide the best and most current amenities and care.


A strident commitment to honesty, safety, and being transparent with our staff, residents, and their families.


Inviting and personalized care, with amenities and experiences tailored to the needs and wants of each resident, resulting in a comfortable and familiar way of life.


Empowering and nurturing all levels of our team to act as leaders and to achieve our high standard of excellence in everything they do.

Scott Winans

Scott Winans

Chief Operating Officer

A Message from our COO

Welcome to Starling

As Starling’s Chief Operating Officer, I am thrilled you have taken an interest in our organization.

When we began working on a new senior living concept, we spent months envisioning new ways to improve the current model. Instead of drab living spaces and tired activities, we wanted to create a community where people could thrive; a place where individuals could pursue their passions and continue living in a style they enjoyed.

Ultimately, we knew in order to create a new type of senior living, we would have to design an entirely new type of community. We focused on every detail to make sure that nothing was overlooked from the lighting to the interior design. We conducted focus groups to ensure we were incorporating programs and amenities that people really wanted, and didn’t just look good on paper. Finally, we meticulously curated a team of people who share our commitment to innovative and enthusiastic care.

The result is an emerging group of inspired communities where our residents experience best-in-class lifestyles, amenities, and services. Our entire staff is committed to bringing you the best quality in senior living with superior customer service.

I have been working in the senior living industry for almost 30 years, and every day I use my experience, passion, and enthusiasm to ensure our residents’ happiness. I truly believe no one else offers the quality of care and lifestyle that Starling has innovated. I invite you to come and see it for yourself.